Gap can help end the rising death toll in the Bangladeshi garment industry by signing on to a legally-binding fire and building safety agreement. But the apparel giant insists on sticking with the same old kind of self-regulation that is already failing workers. Luckily we know how to get Gap’s attention: by taking this fight to Gap stores around the world. If consumers start telling Gap’s store managers that we’re holding the brand accountable for its negligence in Bangladesh, management will start worrying about its bottom line and reconsider its position.
Can you help take our message to a Gap store (or a Banana Republic or Old Navy, both of which are owned by Gap) near you? All you need to do is deliver a letter. Just follow these steps:
- Download our letter calling on Gap to join the Bangladesh Safety Accord and pay a bit more to make sure its workers don’t die in preventable disasters.
- Head to your local Gap (here’s a store locator), Old Navy (locations here), or Banana Republic (store locator here) and ask to speak to the manager.
- Give the manager our letter, tell them why you want Gap to join the Bangladesh Safety Accord (you can find some talking points here), and ask the manager to pass your concerns along to their boss.
If you have some friends who can help you, you can make an even bigger impact by organizing a small rally at a Gap store. We’ve got some resources to help organize a protest: